Vila-real - El Madrigal

On the coastal plain close to Castellón de la Plana in northern Valencia and around five miles inland from the Mediterranean Sea, lies a stadium so conspicuously larger than any of its surroundings it resembles a grounded oil tanker, dwarfing all around. This is El Madrigal a 25,000 seat arena in a town of 50,000 inhabitants. It is home to Villarreal Club de Fútbol, the small town team made big thanks to the money of ceramic tile magnet Fernando Roig.
 Villarreal Club de Fútbol - Small town club made good
To get an understanding of what Villarreal CF was like before Roig appeared on the scene, you don't have to go back that far. All that you see at El Madrigal has been built since 1998. Go back another ten years and El Madrigal was a presentable but small stadium, perfectly acceptable for a club that had spent the vast majority of its history in the Tercera and regional leagues. Founded on 10 March 1923 and resident at El Madrigal from June of that year, Villarreal did not have the honour of inaugurating the local ground, that fell to local big-wigs CD Castellón and another team from Castellón, Cervantes. To be frank, it wasn't much to look at, being essentially a fenced-off field with shallow terraces.
El Madrigal in the early 1950's
El Madrigal was first extended during the summer of 1952, when the pitch was enlarged and more substantial terracing was added. The 1960's saw a small covered stand erected on the north side of the ground and a southern stand was added in 1972, when Villarreal reached La Segunda for two seasons. Thanks to funds from the Municipality, floodlights were added and these were switched on for the first time for a match against SE Eivissa on 16 September 1973. In 1988 the small north stand was demolished and a more substantial structure took its place. This full length cantilevered stand was officially opened on 8 March 1988 with a friendly against Atlético Madrid.
The short lived North Stand in 1989. Removed in 1998
By now, Villarreal was playing its football in Segunda B, but after two successful seasons at this level, the club was relegated back to the Tercera at the end of the 1988-89 season. The stay was brief however and after finishing second in the regular season, the club had little problem finishing top of their play-off group ahead of  CF Balaguer, CD Imperial & C.D. Cala d’Or. Back in Segunda B for the 1991-92 season, any thoughts of consolidating their position went out the window with a second place finish and entry into the end of season play-offs. Here they came up against UD Salamanca, Real Linense Balompedica and Girona CF and after losing rounds 3 & 4, it appeared the chance of promotion had disappeared. However back to back victories over Real Linense saw the club prevail and return to La Segunda for the first time in 20 years.
Work under way on the end terraces at El Madrigal
The club held its own in La Segunda during the 1990's, never really troubled by relegation, but not figuring in the promotion shake-up either. Then in 1997 Roig arrived and turned the club and the stadium on its head. He completely restructured the set-up with a player-loan agreement put in place with Valencia CF, the building of a Ciudad Deportivo a kilometre to the west of the stadium, new youth teams and a substantial transfer budget. El Madrigal changed as well with the south stand extended and a slim cover added, east and west ends developed and most significantly a new stand was built on the north side. Unusually, the main stand does not contain changing rooms. Until this point they had been housed in separate buildings. Firstly in the south east corner, then from 1936 to the north east, then finally in 1998 under the west stand with the entrance in the south west corner.
The roof comes off the north stand in 1998
The impact on the pitch was immediate and after finishing the 1997-98 season in fourth place, they entertained SD Compostela in a promotion/relegation play-off. After a 0-0 draw at El Madrigal, Villareal returned from Galicia with a 1-1 draw and victory on away goals. La Primera had been reached seven seasons after leaving the Tercera. But if you live by the sword you can also get quite an unpleasant cut from it as well. 12 months later Villarreal found themselves back in the promotion/relegation play-offs, this time after finishing eighteenth in La Primera and Sevilla CF made short work of them winning 3-0 on aggregate. Many thought that would be the last that La Primera would see of The Yellow Submarine (the club's nickname), but Roig had different ideas.
2002 and the latest stage of the rebuild is complete
A third place finish in La Segunda in 1999-00 saw the club return to La Primera after a one year absence. Season 2000-01 saw the club finish seventh, one place and two points off a European place. The next two seasons were however a struggle, with two fifteenth place finishes. Keen however to broaden their experience, Villarreal entered and won the Intertoto Cup in 2003 and 2004. That last victory in the Intertoto Cup was under the guidance on new manager Manuel Pellegrini and under his tutelage, the club was about to top all that had gone before. A third place finish in 2004-05 earned the club a place in the Champions League and, but for a penalty miss by Riquelme in the final minute of the semi-final, the fairy tale could have been completed.
Bright Lights, Small City
Entry into the Champions League led to further development of El Madrigal, with the pitch being lowered a couple of meters, dressing rooms renovated and new media facilities installed. The most striking addition however is at the east end of the stadium. Just when you thought that El Madrigal couldn't get any bigger, the club added a covered amphitheatre to the top of the east terrace. This elevated stand is where traveling supporters are housed on big European nights and 'Category A' Primera matches.
The bird cage. The new amphitheatre at El Madrigal
Then in the space of nine months, it all went horribly wrong for Villarreal. The club that hadn't finished outside the top ten in the previous eight seasons, endured a wretched 2011-12 season at home and in Europe. The injuries to key players played there part, as did the lack of goals, but the nature of their relegation, losing to a late goal from an Atlético Madrid club that still owed Villarreal millions in transfer fees, appeared particularly unjust. There are plenty of examples of clubs who have lived the dream then fallen on hard times, but the Yellow Submarine was not about to run aground.  After a slow start to life back in La Segunda, form improved and promotion back to the top tier was secured after a 12 month absence. All of which pays testimony to the generosity and dedication of Fernando Roig. That and the price of ceramic tiles!
Down, but expect the Yellow Submarine to resurface soon